Business Leads With Search Engine Power,
SEO Website Design, and Internet Search Marketing."
Internet marketing is the marketing of
products or services over the Internet
Why Do You Need Internet
Internet marketing as of 2008 is growing
faster than any other type of media. Because exposure, response, and overall efficiency of internet media are
easier to track than traditional off-line media. Through the use of seo website design, local search marketing
and website analytics. Search engine marketing can offer a greater sense of accountability for
In May of 2008, broadband technologies had
spread to more than 90% of all residential Internet connections in the United States. When one considers a
Nielsen’s study conducted in June 2008, which estimated the number of U.S. Internet users as 220,141,969, one can
extrapolate that there are presently about 200 million people in the United States utilizing broadband technologies
to surf the Web.
As a result, all 200 million members of
this enormous market have the ability to view advertisements with the click of a mouse.
The effect on the
advertising industry itself has been profound. In just a few years, online advertising has grown to be worth
tens of billions of dollars annually.
Internet marketing has allowed greater
distribution of information to a global economy at a lesser cost. A small business owner in Dallas, TX, can
offer his products and services to buyers in all countries. Also, if the small business owner is local, he can
target his exact geographic business location.
Internet marketing ties together creative and
marketing aspects of the Internet, including design, development, advertising, and sales. Internet marketing also
means placing ads in different venues through search engine marketing (SEM), search engine optimization (SEO),
banner ads on specific websites, e-mail marketing, and now Web 2.0 strategies.
Internet marketing is associated
E-commerce - goods sold directly
to consumers (B2C) or businesses (B2B)
Publishing - the sale of
advertising space in a website or web page.
Lead-based websites - marketer's
acquiring sales leads from a website.
· Affiliate marketing - A product or service
manufactured by one person, is sold by his affiliate program members, for a percentage of the profits. Think of an
outdoor sporting goods store selling magazines on deer hunting for Amazon within their own website. Amazon provides
the magazines and marketing material ( graphic sales images, affiliate link, tracking facility), and the affiliate
gets a sales percentage based on affiliate programs criteria.
Just like basketball, it’s the seller
(offense) going one on one. He’s trying to score a sale from the buyer (defense). The buyer browses the net, sees
something interesting and clicks on the link. This is search marketing, where the advertisement is based on search
engine keywords entered by the seller. Now the seller engages the buyer one on one for a sale.
Appeal to specific
Internet marketing targets a specific interest
within a specific geographic location. Online marketer's target markets according to age, gender, geography, and
other factors. Internet marketer's have the luxury of targeting by activity and geo location. For example, a
fantasy football company can post advertisements on NFL related websites, with the full knowledge that the audience
are football fans, and they have a high degree of related interest.
Internet marketing geo targeting is the method
of placing your ads in front of searchers located in the physical location you choose. Your ad is presented to your
target location and to an interested buyer for your product or service. Therefore, you may deliver different
content to visitors based on their location. Such as country, region/state, city, metro area, zip code,
organization or some other criteria.
Different content by choice
A typical example for different content by
choice in geo targeting is an online sports jersey store, where buyers have the choice to select their location
first and are then presented with different content depending on their selection. For example, if you targeted
Boston, MA, would you want to present Boston Red Sox gear or NY Yankees gear?
With automated different content in internet
marketing and geo marketing the delivery of different content based on the geographical location and other personal
information is automated. Like selling Red Sox gear in Boston, MA.
- Internet marketing is relatively
- Small companies can reach a wide audience for a small
fraction of traditional advertising budgets.
- The nature of the internet allows searchers (buyers) to
research and buy products and services at their convenience.
- Marketers's can appeal to consumers in a medium
that can bring good results quickly.
- Marketer's have the advantage of measuring
statistics easily and inexpensively.
- Marketer's can determine which messages or offerings are
more appealing to the audience.
- The results of campaigns can be measured and tracked
immediately because online marketing campaigns require shoppers to click on an advertisement, visit a website,
and perform a targeted action.
What Do They
"Not only is the design great, but more importantly, within six months I'm on
the top of the first page of Google, Yahoo & Bing for all my major keywords"! Cathy Snow - www.artandsoultexas.com
"I was paying big bucks for search engine marketing. I decided to give Denton Internet marketing a shot for a lot
less money. Wow, I was shocked when I saw my #1 search engine ranking for my top keyword phrase. I dropped my other
company pronto (saved a lot of money)". Jon Birden - www.dentonoilchange.com
How Do I Start?
Get your products and services in front of
thousands of targeted buyers. There is no better cost efficient way than internet marketing, so let's get
started with one of our internet marketing services.
Internet Marketing Consultation
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